Hi, again. I'm Anfisa.
12 years of launching startups, freelancing, innovating in corporates and growing scale-ups led me to these 3 core design principles:
Value-driven KPIs
Before designing I’d start by asking lot's of 'Why's' and 'If we do XYZ, how will we improve someone's life?'
Data-informed, not driven
You'll often find me digging into analytics, building a big picture with a hypothesis, but validating it with users.
Creative synergy
As an ENFP, I strive for early-on partner collaboration, workshopping, and always over-communicating.
Work
Life
Hi, again. I'm Anfisa.
12 years of launching startups, freelancing, innovating in corporates and growing scale-ups led me to these 3 core design principles:
Value-driven KPIs
Before designing I’d start by asking lot's of 'Why's' and 'If we do XYZ, how will we improve someone's life?'
Data-informed, not driven
You'll often find me digging into analytics, building a big picture with a hypothesis, but validating it with users.
Creative synergy
As an ENFP, I strive for early-on partner collaboration, workshopping, and always over-communicating.
Work
Life
Hi, again. I'm Anfisa.
12 years of launching startups, freelancing, innovating in corporates and growing scale-ups led me to these 3 core design principles:
Value-driven KPIs
Before designing I’d start by asking lot's of 'Why's' and 'If we do XYZ, how will we improve someone's life?'
Data-informed, not driven
You'll often find me digging into analytics, building a big picture with a hypothesis, but validating it with users.
Creative synergy
As an ENFP, I strive for early-on partner collaboration, workshopping, and always over-communicating.
Work
Life
Recent projects
What sets me apart
When one teaches, two learn
When one teaches, two learn
When one teaches, two learn
For the first five years of my career, imposter syndrome was a constant companion. Teaching became my refuge, a way to organize thoughts, find clarity in the chaos and helping others do the same.
Testimony
Example
Tim King, UX director
Worked together at NCR
Anfisa is not just as a team member but as a team mentor and leader. She successfully improved our UX team's processes, communication and quality. Her positive outlook and collaborative approach gets others excited about getting involved and being part of the solution.
Testimony
Example
Tim King, UX director
Worked together at NCR
Anfisa is not just as a team member but as a team mentor and leader. She successfully improved our UX team's processes, communication and quality. Her positive outlook and collaborative approach gets others excited about getting involved and being part of the solution.
Testimony
Example
Tim King, UX director
Worked together at NCR
Anfisa is not just as a team member but as a team mentor and leader. She successfully improved our UX team's processes, communication and quality. Her positive outlook and collaborative approach gets others excited about getting involved and being part of the solution.
ENFP:Workshopper
ENFP:Workshopper
ENFP:Workshopper
As an ENFP campaigner I thrive when planning or orchestrating activities, and bringing people together to achieve a common goal.
Testimony
Example
Example
Testimony
Testimony
Example
Big picture thinker
I'm naturally drawn to quantitative analysis, piecing together the big picture and working with hypotheses in B2C.
I'm drawn to quantitative analysis, piecing together the big picture and working with hypotheses in B2C.
I'm drawn to quantitative analysis, piecing together the big picture and working with hypotheses in B2C.
Testimony
Example
Example
Testimony
Testimony
Example
Superpower: Entrepreneurship
Superpower: Entrepreneurship
Superpower: Entrepreneurship
Entrepreneurship is my secret talent. In 12y, I built start-ups, raised money and a team of 12. As as well communities, and educational products, which made me a strong product thinker.
Testimony
Example
Igor Arkhypenko, CEO
Worked together at Columbery
We’ve worked together with Anfisa for 3 years on various startup and growth hacking projects. It’s hardly possible to call Anfisa a simple designer. Anfisa is a true UX entrepreneur and the leader with a friendly temper. If you work with her, she will challenge you with the hard questions, strategic decisions, and advocacy from the user and business.
Testimony
Example
Igor A., CEO
Worked at Columbery
We’ve worked together with Anfisa for 3y building a startup. It’s hardly possible to call Anfisa a simple designer. Anfisa is a true UX entrepreneur and the leader with a friendly temper. If you work with her, she will challenge you with the hard questions and strategic decisions.
Testimony
Example
Igor Arkhypenko, CEO
Worked together at Columbery
We’ve worked together with Anfisa for 3 years on various startup and growth hacking projects. It’s hardly possible to call Anfisa a simple designer. Anfisa is a true UX entrepreneur and the leader with a friendly temper. If you work with her, she will challenge you with the hard questions, strategic decisions, and advocacy from the user and business.
Talking, sharing, teaching
Public talks & interviews
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Public talks
Teaching
Public talks & interviews
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Public talks
Teaching
Public talks & interviews
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Public talks
Teaching
